Transformers: War for Cybertron gameplay reveal

This game seems to be getting a lot of hype for some reason. Mainly only because the trailer looked cool, and it has nothing to do with Michael Bay. I even saw somewhere this was going to be this years Arkham Asylum. Personally, I never saw any reason to get excited about it. The art style looks pretty cool, every thing is all nice and flashy but there is just something that is telling me this isn’t a very good looking game. I don’t really know anything about the game, nor do many other people. I do know there was a demo shown off recently and it was said somewhere the game looked like Transformers (Gears) of War but without the cover system. Usually you get a much better idea how the game will turn out with gameplay, and I liked the game better before I saw the trailer below. But you be the judge because there are tons of other really excited people out there.